{"id":159,"date":"2019-10-14T14:47:50","date_gmt":"2019-10-14T14:47:50","guid":{"rendered":"https:\/\/prowriter.co\/blog\/?p=159"},"modified":"2019-10-14T18:20:36","modified_gmt":"2019-10-14T18:20:36","slug":"are-long-tail-keywords-still-a-useful-tool-in-2019","status":"publish","type":"post","link":"https:\/\/prowriter.co\/blog\/are-long-tail-keywords-still-a-useful-tool-in-2019\/","title":{"rendered":"Are Long-Tail Keywords Still A Useful Tool In 2019?"},"content":{"rendered":"

keyword usage is essential to master.\u00a0Most writers use short keywords compulsively in their prose. However, many bloggers don’t realize the significance of utilizing long-tail keywords when it comes to their traffic and SEO.<\/p>\n

So, what are long-tail keywords? How important are long-tail keywords when it comes to building a blog, brand, or site? Are they still a useful tool in 2019?<\/p>\n

The Short Answer: Yes.<\/h3>\n

Long-tail keywords can be extremely useful when it comes to your site’s content, ranking, and traffic. This being said, they aren’t a magic tool that can instantly improve your site’s rankings. However, long-tail keywords can help you organically improve your traffic (and, in turn, your SEO ranking) over time.<\/p>\n

How Do They Improve Your Site’s Traffic?<\/p>\n

If a consumer is searching for information about types of fruit that help with weight loss, they won’t type “fruit” into the search bar. Average people tend to search using long-tail keywords such as “fruit for weight loss” or “weight loss fruit.”<\/p>\n

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Specific keywords are more useful for consumers. They won’t have to hunt as hard to find the specific content that they are seeking.\u00a0Long-tail keywords help to guide consumers in the right direction while narrowing the scope of their searches. As a bonus, this will decrease competition from other sites.<\/p>\n

How Do They Support Your SEO Ranking?<\/h3>\n

Above all else, Google is concerned with providing their users with secure and compelling search results. The specificity of long-tail keywords suggests that a site’s content is likely strong and\/or specific rather than vague, general, or diluted. Due to this, long-tail keywords can help improve your SEO ranking over time.<\/p>\n

Google tends to optimize sites that practice consistent use of long-tail keywords.<\/p><\/blockquote>\n

Practices To Keep In Mind<\/h3>\n

Your long-tail keyword should relate to your site’s main keyword.\u00a0<\/b>Whatever long-tail keywords that you utilize should always branch off of the main keyword of your site. If your long-tail keywords are irrelevant to your site’s central topic, you won’t enjoy the SEO boost that consistent and relevant long-tail keyword usage can bring you.<\/p>\n

Long-tail keywords shouldn’t be too lengthy.<\/b>\u00a0You want long-tail keywords to be specific. However, long-tail keywords that are too lengthy are unhelpful. Consumers don’t typically search in complete sentences. Your long-tail keywords shouldn’t be more than a few words, either.<\/p>\n

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Strike a balance between short and long-tail keywords.<\/b>\u00a0You shouldn’t only utilize long-tail keywords in your prose. Short keywords are helpful when it comes to attracting a broader audience. Additionally, using a mixture of short and long-tail keywords can help you analyze the searchability of any variety of keywords related to your site, brand, or blog.<\/p>\n

Repetition is key!<\/b>\u00a0In order to enjoy the organic traffic boost associated with the use of long-tail keywords, you can’t only plug them in once. Consistent usage of the same long-tail keywords is what will ultimately improve your following and SEO across time.<\/p>\n

Final Thoughts<\/h3>\n

Long-tail keywords are an essential tool for writers, bloggers, and brand-builders. When utilized properly, they can improve traffic to your site and boost your SEO ranking.\u00a0Do you have any tips for using long-tail keywords effectively? Have you enjoyed success utilizing long-tail keywords? Let us know in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"

keyword usage is essential to master.\u00a0Most writers use short keywords compulsively in their prose. However, many bloggers don’t realize the significance of utilizing long-tail keywords when it comes to their<\/p>\n

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