{"id":540,"date":"2020-01-27T17:34:20","date_gmt":"2020-01-27T17:34:20","guid":{"rendered":"https:\/\/prowriter.co\/blog\/?p=540"},"modified":"2020-02-10T16:34:44","modified_gmt":"2020-02-10T16:34:44","slug":"three-ways-to-make-your-work-more-readable","status":"publish","type":"post","link":"https:\/\/prowriter.co\/blog\/three-ways-to-make-your-work-more-readable\/","title":{"rendered":"Build Readability With These Three Tips"},"content":{"rendered":"<p>Bloggers, writers and other content marketers know that engaging content is the name of the game. If their content is boring or turns people off, it is game over.<\/p>\n<p>Readers that aren\u2019t interested in a story aren\u2019t going to finish. They\u2019ll leave the page mid-read, which not only means that they won\u2019t learn as much about your organization, it can kill your site\u2019s search engine rankings.<\/p>\n<p>How do you get readers hooked? It is a skill that content marketers can learn and then master with practice.<\/p>\n<h2>Short and simple well-written content build readability<\/h2>\n<p>Quick, punchy and easy to understand sentences are the building blocks to <a href=\"https:\/\/medium.com\/@uistephen\/what-is-readability-and-why-does-it-matter-7773d018e4b9\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">readability<\/a>. Luckily, you don\u2019t have to guess at exactly how short something should be. Break up your text every 80 to 100 words and you should be fine.<\/p>\n<p>In addition to being shorter, the content should be well written. If the content contains endless, wandering sentences that don\u2019t seem to have a point, why should readers continue to the end of the page?<\/p>\n<h2>Leave the reader with something they didn\u2019t have before<\/h2>\n<p>In addition to a shorter structure for your content, be sure that the content itself provides the reader with something new. Something they need that can\u2019t be found on every other site.<\/p>\n<p>Original, compelling content will keep people reading through until the last paragraph. As long as they&#8217;re getting information that they find is valuable, they\u2019ll stick around.<\/p>\n<h2>Use graphic elements to break up text blocks<\/h2>\n<p>In addition to short paragraphs and interesting information, use graphic elements between areas of text to keep readers moving through your page. Place them every 200 words or so.<\/p>\n<p>What kinds of graphic elements? Photos, <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/pull%20quote\" rel=\"nofollow noopener\" target=\"_blank\">pull quotes<\/a> and subheadings work well. These elements also help people scan through the article and understand the news, advice, and information you\u2019re trying to tell them.<\/p>\n<p>As you use them, you&#8217;ll see that graphic elements act like bread crumbs, leading readers to the destination you&#8217;d like them to reach &#8212; the full end of your story and any calls to action you have.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloggers, writers and other content marketers know that engaging content is the name of the game. If their content is boring or turns people off, it is game over. Readers<\/p>\n<div><a href=\"https:\/\/prowriter.co\/blog\/three-ways-to-make-your-work-more-readable\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[18,49,29,50],"_links":{"self":[{"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/posts\/540"}],"collection":[{"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":3,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/posts\/540\/revisions\/756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/media\/542"}],"wp:attachment":[{"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowriter.co\/blog\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}