How will you evaluate the content quality, good or bad, best or ugly? Is there any easiest way for checking the quality of the content? After Google Hummingbird update on 20 August 2013, Webmaster started to think about the content again. From then, Google started to the penalty for low-quality content websites. Webmaster tries to overcome this step in other ways, but they failed.
Now A true winner is he, who makes his websites by remembering, “Content is King”. According to experts (Marie Haynes), “Google’s goal with all of these algorithm changes (Panda, Penguin, and Hummingbird) is to encourage webmasters to publish content that is the best of its kind.”
Recently Google is giving priority to user-friendly content, where the audience will get his or her solution in an entertaining way. You have to satisfy your reader with content and Good content will be the most ranking factor for Google now, today or in the future.
How will you get the best content? Most of the webmaster or business owner hire someone to write content. But when as a client you get the article/content, you have to consider if the content is good or bad? Will it get maximum outreach for your products or business? As a webmaster or content manager, you have to decide it. On the other hand, a writer is ready to give you any update or revise for you within the deadline. But you have to check it yourself if the content is right for you?
Checking the Quality of the Content:
Before checking the content follow the below some basic conditions which will justify the quality of the content…
Is it internet friendly?
Content in the book and the internet are totally different. A content in the internet or digital version needs more optimization. You have to organize it with the list, short paragraph, short sentence even you have to make the bullet point in the list. Similarly, you have to add necessary images, videos, and infographics to attract the reader. At the same time, you have to ensure if the content is easy to read. Readability is a great issue to keep your visitor under entertainment.
Above all, make sure if the content is the internet friendly with short sentences, bullet point with the list, short paragraph, easy to read with similar images and videos.
Does the writer use proper grammar, punctuation, and spelling?
Short typos can make a huge bad impression to the reader. On the other hand, you have to check silly mistake in grammar, punctuation, and spelling, which is discoverable by the reader is very bad for your content and overall sites. Though sometimes it is very important to express yourself in a proper way forgetting grammar. But it’s not all the time. Most of the time you have check even double or triple check if your content is compatible with grammar, punctuation, and spelling. I’ll repeat again never forget the reader. Never practice anything which is not good for your reader.
Is the idea original:
One of the great strategies to make a content evergreen is the proper idea. Similarly, if an idea is unique and well researched then it is going to become viral and assets for your blog. So here comes a word taking proper research. Sometimes, without giving time to research, you can write a good content. But it will be a piece of copying other’s idea. For this reason, if you want to make a great content with a unique idea, one thing is needed taking proper research about the topics. At least you have to search and read 5 to 10 articles or websites to make a unique style of your writing. So, a good content, of course, will depend on a unique idea.
Do you want to share it immediately?
One of the best digital marketing issues depends on Social Sharing. Nowadays search engine is giving it more priority in ranking and counting trust of a site or content considering the social signal. When a content offers depth information in entertaining ways, anyone can share it. So, you have to make clear sense at this point.
I have made an infographic describing the Science of Must-Read Content. Read, research and share it…
How do I check the quality of the content?
I always recommend for any content hunter to complete the below 7 steps to confirm if the content is good or bad, best or worst. If you follow the below strategy, checking Quality content will be very easy for you.
1. Read the content from first to last
When you get any content from your writer, firstly you have to read the full content. It’s the first step for checking quality content. Without reading a content you can’t realize the quality of the content. Any software or methods will not work for the reading satisfaction of your visitor. So you should read it first to last or give the writer extra charge and request him/her to read the full content again and again to increase readability. Important to realize, reading satisfaction is one of the great ways to make a good brand and position in your sector.
2. Check if it is copied or Spun (Spinned)
Copied or spun content has no value in the internet world. It will destroy your site ranking. So check if the content is copied or spun.
You will find some tools to check it. You can try Copyscape to check your full content if it is copied or spun. It’s so reliable to do the whole work.
Another tool you can use name Small SEO Tools with Plagiarism Checker.
And another way to check Plagiarism: Search Google from 2 or 3 sentences from the content and if Google shows anything similar or same result from the content you can sure that the content is not original. You can easily apply this method to check if the content is copied or spun. I think you have no problem now to check Plagiarism.
3. Check if it is grammatically right
Major and repeated Grammatical Error is so bad among the content. It will harm your site or your reputation. Especially, It will prove you as a non-professional or anything from paid source. So make sure to check the grammar. You can find the grammatical error when reading the content.
On the other hand, Grammarly is very helpful for checking grammar and taking some professional suggestion. You can purchase the premium version of Grammarly to get the advanced result.
4. Check if the content is SEO friendly
If you need the SEO optimized article with proper keyword and readability, you should check it. If you don’t want the SEO friendly article or if you don’t give direction to the writer about SEO friendly content. Then you can skip this step. But If you want SEO optimized article you should confirm this step. Significantly, most of the client is pursuing a content with SEO optimization. Though some of them are doing the work from another one. Then they give more priority to the reader.
Yoast SEO can do the work for you. For the better experiment, you can purchase the premium version also. Though free version is mostly enough to get primary and basic optimization support.
5. Check if the content is a good story
Google loves the storyteller. Not to mention, it is loved by the reader also. One of the good quality for a writer is expressing yourself with friendly manner like the storyteller. It increases reader satisfaction and removes boringness for a reader. So check if the content is told like a story. Though some content needs to tell in official attitude.
6. Check if the content has a great introduction following the structure:
An introduction is a place to keep your visitors engaged with your content. Without creating a killer introduction telling the structure or outline of the full content, you can lose the attention of your reader. Researchers explain that 75% of your visitor will go back without reading the full content or just reading the introduction. Actually, if you tell the outline of your content alongside your introduction, a visitor will take the decision if they are getting the answer from here. So, it is the main duty to make a great introduction to keep your visitor with you.
7. Formatting, shorter sentences, and active voice:
A well-formatted content can perform best than a simple one. Generally, a well-formatted content is something which is created focusing bold, italic sentences with bullet point or list alongside the presence of multiple multimedia. It will make your content eye-catching and easy to read. On the other hand, check if the content has been made with shorter sentences with maximum use of active voice. It will increase the readability all the time. Similarly, easy and shorter sentence is a good practice to tell anything in an entertaining way.
At last, I will tell, content is all for selling your product digitally. On the other hand, if you want to make a brand or proof yourself as an expert in your field, content is the best way to do the job done. Similarly, quality content is one of the best ways to express you positively. For this reason, make sure you are hiring a right person to highlight your brand.
I think checking quality content won’t be so tough for you now. If you think you have got your desired answer, make sure to share the content on your favorite social media. Never hesitate to add your exceptional list (which you think I have missed) in the comment section. Thanks in advance. 🙂