Writing product reviews is not as easy as you think. If you want to write product reviews amazingly, you need to follow some rules. Are you confused how it would be?
I will share everything to make the review engaging that will sale and covert. Important to realize, you can’t get any sales if you can’t write product reviews by following an exact format. Maybe you have forgotten to mention something which was necessary and if you don’t express something what a reader needs. You can’t make the content as a sales panel.
With this in mind, I have researched in many places, and I’ve explored in many successful niche sites to provide you the best format. You have to remember, a word or sentence can change your writing styles. For this reason, if you want to make the content a sale engine, then make sure you are writing and expressing the most needed parts of a product.
You don’t know which things are seeking a reader. But you express some core parts of the products you can sure it’s going to be a review for most of the users. And this type of content needs more research, time and money.
Anyway, let’s talk how I have got in my research from the experts to make a product review must read and search engine and readers will love it and it will generate sales.
1. Product Review Knowledgebases:
Firstly you need to know some basics idea about product review. For example, the purpose of product review, benefits of product review and what mistake niche marketers are doing. Let’s explain in details.
What’s the purpose of product review?
We know product review is a great thing to make sales. On the other hand, some are sharing their thoughts after using the products. We have to ensure the combination of both of sharing the thoughts after using and making the sales. We need to know why you need to write products review. You can write a product review for Amazon, eBay, Wal-Mart or different hosting or tech topics. Let’s know what the purpose of a product review is.
- Understanding the pros and cons of the desired products
- If they will lose or make fault after buying it
- If the quality of the products will be satisfactory and easy to use
- If there have any alternatives
- Knowing the feedback
- Getting the experience of others after using it
- Above all, if the product is worth buying it
In my opinion, the purpose of looking for a product review is getting if it is worth purchase and the feedback of the actual users.
Benefits of Product Review Writing:
Do you know 88% of customers believe product review? Similarly, Product review can increase 18% of the sales of a product. Yes! Customers believe the product review most for using it itself. With this in mind, the source of the product review is increasing day by day. Let’s see the core benefits of product review writing.
- Authority: First of one, you can get authority on the niche. When you will write the product review, people will take you as experts. You will get popularity. At the same time, your authorship will increase, and authority means a lot. You can generate it for any types of marketing, sales or promotion.
- Money: When you will write the great review with engaging content, it will generate sales. It can come from affiliate, AdSense or direct ads too.
- SEO: When you will write a review you will get chances to promote your long tail keywords and targeting long tail keywords means huge benefit on SEO.
- Free Stuff: As you are promoting different products, services online, you will get a lot of them free access. You can take and use newer products, services, and tools regularly.
- Helping others: At the end of the day, it’s a great chance to help the community. When you will write product review a lot of customers and your readers will able to know about different products. They will be benefited.
Here, I have mentioned some important benefits of all types of products. You can get much more with the changes of categories, places or product.
2. Consider the below things when Writing Product Review:
Writing product review is very easy if you can understand the products. Writing a more compelling and convincing content for niche depends on some strategy.
Though it’s not a great strategy to follow the rules all the time. Here needs to use a natural tone always. It takes the readers easily. Though you can consider some core things when trying to write a product review.
i. Write like a user and expert:
You should remember you are writing a review to inform the readers not to sell only. You want to write a review, not a brochure or product description.
Your words need to achieve trust among the readers. They go to the Google for getting an expert suggestion or review. For this reason, you need tell as an expert. You have the quality to tell as like an expert user.
You have to consider yourself as a reader. If you can discover yourself what will you search in a review if you want to buy or use it? Then you can write an engaging review surely.
ii. Recommend the best products
If you want to make your valuable readers into potential customer always try to recommend the best products in your niche. For this reason, before highlighting the product you need to research the products first.
To filter the best product you have to check the feedback, reviews, comment, and rating. You should check the other sites or the authority to find the best one for you.
Important to realize, you are going to advise others and it will generate the money for you. So, why will you not recommend the best one in the user’s perspective?
iii. Highlight the benefits
Do you know researchers found 81% of customers buy the products from online and 60% of them search on Google before buying it?
When a customers take the decision to buy a product, he searches it on Google to get the reviews. Notably, they don’t expect here the bullet points only. Not to mention, whatever they are searching on Google to know about the products knowing the benefits of the products. They try to know how a product can help them.
You need to research about your readers what they are looking for and what the needs of them. You have to find out what is interesting for the readers.
Here you need to write the pros and cons of a product. You need to find the benefits in a list and try to elaborate it with the necessary example and benefit.
iv. Make it easy to read
When comes to online writing, here needs easy to read content. If you see most popular newspapers or magazines including The NewYork Time to Forbes, they follow the rules as mandatory. If you want to publish a journal then you may use some difficult terms. But when it comes blogging or review writing, you should do the task as the easy read.
Make the content with shorter sentences and clear. On the other hand, write always for your readers.
Before publishing your content for the readers check the readability score. Try to keep it minimum 60 and it’s the standard for online copywriting. You can check it by Yoast. You will some others tool, which will help you to check the readability score.
v. Create the content engaging
You need to write the content which can increase engagement. You can not do it if you can’t express yourself in a friendly manner. On the other hand, make the content resourceful to get more share, comment. It’ll surely bring a lot of engagement and engagement means the sale. So, don’t hunt for sale only. Go ahead with engaging content with great research and needs of the readers.
vi. Research more and more place
Find out what readers are looking for. Your researching power will tell if the content is fulfilling the need of the needs of the readers. The more places you research the more your content will be worth reading and resourceful.
If you neglect to research the readers will not take it seriously or they will think the review of lack credibility. Similarly, they will not believe it. Your whole work will go under water.
On the other hand, you should not keep yourself for information on a website. You need to become smarter. You have to take the source of YouTube videos, Amazon reviews, comment. Similarly, you should the read the bad reviews too if stays. At the same time, search on google to get any new information. Go to the manufacturer’s website and read how it works and what they are providing actually.
If you want to make more engagement and sale research is a must. When your content will be resourceful and make them happy with a lot of information. It will convert the sale.
Otherwise, a failure or unhealthy review can damage your site in 3 ways.
- one, any readers won’t take the review seriously and it will damage your sale.
- Two, your visitors will go back quickly. For this reason, your bounce rate will increase horribly and you may know increasing bounce rate can hamper you. The search engine itself doesn’t like it also. Generally, bounce rate tells it’s not a satisfactory content.
- Three, Your total investment and work will vanish. If you don’t get any sale or if you are unable to show you on the search engine, will you continue your projects for a long time. So, be careful from the starting level of a niche site to make it authority.
So, be careful from the starting level of a niche site to make it authority.
vii. Use friendly tone
Writing content in a friendly tone is very much need here. You should remember that you are not writing a brochure. For this reason, the tone will not be in official manners. It will be telling something like a story.
Important to realize, review writing is not a sales panel at all. It’s just sharing your thoughts after using the products and the readers like it also. Though the review writing gets the most of the sale of a promotion.
You have to remember that when readers come to read a review, he is fully prepared to buy a product. For this reason, you have to inform them the core benefits and cons of the products. Give them the idea if he is not going to lose. Surely, it will bring a lot of sales.
Do bother them by adding the same things repeatedly. Give them clear concept with the benefits of the products. Notably, you should make clear sense of the cons of a product.
Here, it’s very important to inform that tells the review as like you are a speaker and you are expert too. Now express something that your listeners is waiting to hear from you. As a speaker, you have to ensure you can catch the minds of your listeners. The same way goes for review writing.
viii. Add Comparison table
When writing product review it’s perfect to tell some alternative of the readers. Do tie them in a product. It’ll help them to understand why they should buy the product before going for another. As you are telling other important products here, there have the little chances to lose your valuable readers. Similarly, your readers will check the alternative products and it will surely increase the conversion rate.
On the other hand, when you are telling some others product which you discuss before in your blog, interlink them with the present review. It will increase the page and you will get a chance to an internal link. It’s good for search engine ranking.
ix. Use Call to actions naturally
Ultimately, your main goal of your niche site is generating the sale. For this reason, you have use call to action. But be careful to use it. As it will generate the sale. With this in mind, you have to behave here carefully. You have to find out where should you put the call to actions.
Think more time here. It can bring more revenue in your blog by selling products and by signing up for affiliate products. I will recommend keeping the process as natural as much possible. Be wise, but don’t cross your limitation.
x. Avoid Spelling and Grammar Mistakes
Be careful in this area very much. Don’t make simple spelling and grammar mistakes. It’s very annoying to see it again and again. So try to remove grammatically error as well as the spelling should be correct. Never keep the huge typos in your content. Doing the grammatically error and spelling problem can hurt the effectiveness of the content.
You can try Grammarly to check the grammar, spell, and plagiarism too. You can try their free version too.
3. How to write Epic review always:
Follow the AIDACA Rule to write the epic review all the time. What is AIDACA? Andy Maslen describes the AIDCA (Attention, Interest, Desire, Conviction, and Action) in his great book “Write To Sell” and for product review writing James Johnson from Niche Hacks describes it as AIDACA. Let’s know what is it?
i. Attention: Grab the attention of your readers and follow the techniques to hold it.
ii. Interest: Describe the product what they desire and get interested. Share in a friendly manner and it’ll ultimately bring sales.
iii: Desire: Realize them why they need this product. Explain with pros and cons.
iv: Alternatives: Noone believes to stay in a single place. For this reason, for getting more concentration describe some alternative ways.
v. Conclusion: Your personal opinions and user experiences
vi. Action: Give ‘call to actions’ when writing. You have to discover where needs it and where not.
If you can consider when writing a product review or any writing, you can surely make a great piece in your niche. You will get more sales, conversion, and reliability.
4. The key Structure of a Product Review (10 Step of Writing):
It’s time to take preparation for writing the product reviews. Important to realize, the reviews of a product never seems a sale page. Surely, as a niche marketer, you have the hope to make money. But you should not forget the truth of user satisfaction and what they want. You can bring visitors in your page by doing SEO or great content. Similarly, you have to remember, You can bring visitors in your page by doing SEO or great content. Similarly, you have to remember, you are reviewing a product. So, here needs to review the product naturally, not in an official manner. People like the product reviews because they get the users opinions and bad or good about the products. They know it’s not possible to get 100% perfect product. But they can hope to get the best products.
Similarly, you have to remember, You can bring visitors in your page by doing SEO or great content. Similarly, you have to remember, you are reviewing a product. So, here needs to review the product naturally, not in an official manner. People like the product reviews because they get the users opinions and bad or good about the products. They know it’s not possible to get 100% perfect product. But they can hope to get the best products.
With this in mind, you have to try to find out a great product and you have to provide the essential words among the eyes of the readers. For this reason, follow the below outline to make your product review amazing. Surely, it will bring the sales and conversion.
A title is the most amazing part for attracting a visitors from the search engine. Here needs to apply more creativity. Give a title to 50 to 60 characters. Google shows a title in the search engine below 60 characters. So, try to keep it interesting and add humor when providing a title.
Sometimes, you will need to provide a title according to the product. Then consider it. On the other hand, always add ‘call to action’ in the title. It inspires the visitors to enter your blog. It can be something like Step by step guide,
ii. Introduction of the product
You should remember that an introduction is the best way to keep reading of your visitors. So, discuss the core needs of the readers here. Give special features an outline here.
Especially, an introduction will tell what you are going to tell them. Similarly, they will realize their need will be found here. I tell like that your introduction will be the total overview of the content and you have to write it to keep them reading.
Give the idea of the products and talk about the features with the bullet list. What is different and why this review can help him for buying a good product. How can this product help them? Try to understand them they are really good and the deal can help them in many ways.
iii. Write in details about the products
This the core part of your writing. Here you have to discuss in one or two paragraph about the features of the product. It will keep your visitors engaging. The area is very important. You should all the great features of the product. It’s not only the pros and why people are using it. Why it’s necessary for the readers.
It’s no matter what you are providing, you have to remember you are showing what the readers want to see. Don’t forget to add the core features of the products. If you have the experience to use the product then express it how you get the product helpful. Similarly, if you don’t use the product, then read some existing review or take help from the product description and specifications. To the end that, you have to include the core features of the product as you can.
Give 1st link of the products
Now if you already have the product and want to use it as affiliate marketing or direct ads, then add it at the end of the description with a great call to actions. As a writer, you know how a call to actions can bring conversion.
FIrst Key Features (Subheadline) of the product
Here describe the on of the most core features of the product. According to the product description, choose the important 1 or 2 features and add it with a subline. Make sure you have sufficient knowledge and material to make it a great paragraph. Now describe the features as much possible as you can. Try to highlight the features and why it has made the product more attractive and usable.
Second Key Features (Subheadline) of the product
Now choose another key feature of the product and describe it with your thinking. Add value and example to make the features more efficient.
Other Key features of the product (Subheadline)
You can point out or describe any other core features of the product in the subheadline if it has. If not skip it. But if you think you should make more features to highlight the product, then do it. Always remember to add value. Otherwise, there was no need to describe it on the subheadline.
iv. Write Pros and Cons about the Product
It’s the time to point out the Pros and cons of the product. You can add it to a bullet list or you can add some details with the main point. If you write the pillar content, then try to add some description. Otherwise, add it to a bullet list. never forget to add the cons of the product. Similarly, never do it over optimize.
v. Comparison of the Products
You have to compare the similar product with the selected product. Make a clear sense to discuss and the difference between them. Add the more attractive part of the product and try to make it well-organized.
vi. Main features of the product (Bullet List)
Here, you add the main features of the product in a bullet list. Never over describe it. Try to add the main points.
vii. Give 2nd link of the products
Now add another link pointing the product. You need bring varieties when adding the link. Try to use it in different ways with visual content or text.
viii. Description about the reviews and feedback (Subheadline) If you can
Now you can check the reviews and feedback on the product page of Amazon or any other website. Now describe it with your thought. Express why they like the product. What is necessary and what not?
Description about the negative feedback and your partially positive thoughts
Never express the positive reviews and feedback only. Point out some negative feedback too. Here needs to give some positive thinking of you and what is the actual reason. If you can you can do it cleverly. Though some negative feedback needs to support.
ix. Give the third link of the products
Now give the third link of the product. When you are writing a content of 5k+ words, then there was no problem to add the 3rd link. Make the link eye-catching.
x. Summary of your reviews and conclusion
Now write the summary of the whole discussion. Express your opinions. Share your using experience if you use the product. Never hesitate to tell anything. You can add the 2-3 paragraph here also. The last paragraph will be the conclusion. Bring the finish point and inspire them to use the product for the same experience of you.
Note: You can alternate any point or you can remove or add any point considering your need. I’ve discussed only the standard format of the most popular affiliate niche sites. Be careful and apply your creativity when writing your review. Never do anything which decreases user-friendliness.
5. Consider SEO Writing:
It’s a crucial part of review writing. As it’s the main concentration of us is to rank the review on Google as well as others search engine. Consider the below parts at least when writing the review.
i. Format the Content Accurately
For SEO writing it’s very necessary to format the content. Adding Heading tag appropriate is very necessary. Similarly, it’s essential to add bullet point among the content. Similarly, using italic, bold options within the paragraph is very important.
ii. Add an eye-catching headline
Headline decides if any readers are coming to your blog. If you can add an eye-catching headline, it will surely attract the visitors. Similarly, adding the primary keywords on the headline is a must. If you can add the ‘call to action’, it will be more attractive.
iii. Add Meta Descriptions
Sometimes we write a killer content, but forget to add the meta description. Though search engine takes the meta description form the content. But it’s good practice to add custom one with the keyword and call to action.
iv. Increase readability
The content will get more visibility when you can increase the readability. Use shorter sentence, easy to understand the word and keep it in the active voice. Always make the content a story. It’s very good to use the friendly tone rather than formal.
v. Longer is better for the content
Make the content as long as you. Researchers are showing longer content get rank on the search engine. So, try to concentrate here. Invest more on the content to make a popular review.
vi. Optimize the Main Keywords
Keep a variation on the primary keywords. You should optimize the primary/main keywords and try to keep it 0.5% to 1%. Similarly, use the secondary keywords among the content to bring variations on the keywords. Never forget to use the synonym of the main keywords too.
vii. Add visual content
Visual content makes the review more attractive. Similarly, it looks natural in the eyes of Google. Try to add visual content to your content. Make a combination of images and videos for making it more efficient.
(Extra tips) 5 mistakes niche marketers are doing:
i. Working with the 5 star only:
You may think working with a 5-star product is a must need. But you don’t know There have many products with 3.5+ star feedback. On the other hand, you should be honest for saying they are the 4-star product. Here has no problem. Never try to express as 5 stars.
ii. Writing Thin Content:
Sometimes, we can’t realize the importance of the content. We think we have to write the content and it will bring me the sale. But you don’t know thin or shorter content never get ranks in the search engine. Similarly, you can get the penalty by Google. So, always try to valuable and longer content.
iii. Expressing the Pros Only:
On the other hand. we may tell only pros of the products to make more sales. But the reality is different. You may think it can bring more sales. But the researchers are telling the opposite. You will need to express both the pros and cons. It helps the customers to compare.
Another key point, never tells everything OKay for every product you are reviewing. You have the capacity to compare between one another.
You have to experiment to find out the difference between two or more. It will surely bring more sales than praising all the products or only try to work with the niche of the 5-star product. You will find a lot of products which in need a 5-star feedback, but they are doing very well in the market.
iv. Writing Only The Sales Content:
Another fault niche marketers are doing, they are adding the sales content only. Sales content means which brings sales. But they don’t understand that Google loves content and the quality content. So, if you want to make the site natural and evergreen add more informative content with the sales content.
I will recommend writing the content with 1:5 variation. That if you give 1 sales content then at least 5 informative content. It will help you to interlink the content clearly and you can point the money content more time. Similarly, it’s easy to rank the informative content. So, you will get more visitors from the informative content.
Similarly, make high-quality content with long tail keywords. It gets rank easily and it can increase the domain authority of you. Similarly, it will bring potential and targeted visitors to you. So, never make the fault of writing the sales content only.
v. Promoting poor content:
We know that content marketing is very necessary for getting backlinks and visitors on your website. But if you promote poor content, it will bring bad reputation. You will not get any natural links. For this reason, always try to make great content with value and try to promote it in the right ways.
Now it’s your turn…
Finally, I’m at the finishing point. If you can follow the above guidelines, it will surely make your content evergreen and you will be able to bring huge sales.
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