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Content Strategy

How many times should I use a keyword in a blog post in 2020?

Trying to figure out how many times to use a keyword in an article isn’t always easy.

Use a keyword too frequently and your search rankings will fall. The same is true if you don’t use a keyword enough.

In other words, your visibility will suffer.

Inserting keywords into your content requires careful balance. The general rule is to keep it to 5 times in a standard post.

Why Keyword Stuffing Can Hurt You

Did you know that Google will penalize you for “keyword stuffing”?

Keyword stuffing is using the keyword repeatedly throughout the content. Basically, using the same word so often that your original content does not read as “natural prose”.

When you do overuse a keyword, Google will lower your rankings so your post is not as visible as you might like.

Lower rankings equates to fewer visitors to your site and this means a loss in potential revenue.

Avoiding Keyword Stuffing

Keyword stuffing can be easily avoided.

It is worth your time to learn how. If you are overstuffing your content with keywords, you lessen the chances of being ranked at the top of a Google search. This makes it harder for potential customers to read your content.

Avoiding keyword stuffing isn’t hard.

You just need to create content that meets the needs of your target audience.

Keywords should be included within the context of the post, without disrupting the post’s flow.

In other words, include your keywords, generally around 5 per post. Make sure that they read naturally.

Keywords And SEO

SEO is an important part of content writing. You don’t want to overload the post but you also don’t want to have too few.

It is a delicate balance.

Just remember, you want the post to read naturally. You don’t want excess keywords cluttering up the post to the point where readers miss the idea you are trying to get across.

Content Strategy

2020 Writing Trend: More Content

By their nature, trends come and go and are rarely permanent. For freelancers, there’s one trend currently in play that may be here to stay: the trend towards longer-form, higher-quality content.

This is content that starts at approximately 1,200 words and can range to as many as 10,000 words. It is, polished, nuanced, creative and likely to stick around because it can offer some great benefits to brands, consumers, and freelance writers.

Brand benefit: Better SEO, more leadership positioning

The first benefit of longer content for brands is fairly straightforward: more length allows for more space to include keywords that give content a higher search engine ranking. Ideally, that translates to a higher number of eyeballs and elevated attention for a product or service.

What kind of keyword frequency increase are we talking about?

Depending on how it is written, a smaller article may have a handful of keywords while something longer can include a keyword as much as 15 to 20 times.

The second benefit of longer content is that it allows brands to place themselves in a leadership position within their industry. The added length allows them to highlight their expertise as they present their knowledge on a subject in detail.

Audience benefit: More information on a given topic

One of the biggest benefits to longer-form content is the opportunity to provide an increased amount of information on any given topic to audiences.

With added pages for an article, writers can include an additional story or statistic that they wouldn’t have had the room to place in a shorter-form piece. This allows the audience to gain more knowledge and to more deeply understand the nuances of an issue.

Writer benefit: Deeper storytelling

For freelance writers, a longer requirement for content is like a deeper sandbox where they have the chance to use a range of “toys” to help audiences understand something in a new way.

They can play around with descriptions and examples, use creative metaphors to make a point, and experiment with word choice a bit.

They can also weave in quotes and information from experts that contribute to a fuller development of their story.