As a freelance writer, there are many challenges that you face in your pursuit to provide a powerful product for your clients, especially if you're trying to keep your costs low.
One such challenge is finding the right images that will add context and value to your content without breaking your bank.
The following is a quick and dirty overview of how you can find images for your clients:
#1 - Use Royalty-Free Images
Royalty-Free images are stock photos that are a part of a service like Shutterstock, Getty Images, and iStock. You pay license one time and then can use it as much as you'd like. Searching for the perfect image is easy, as there are numerous photos on most any topic and featuring all sorts of people, animals, products, places, and more. If your budget is limited, this option may be a bit pricey -- if so, reach out to a sales rep and see if they can give you a deal. Sometimes they are willing to work with small companies and freelancers.
#2 - Public Domain
There are some images that have copyrights that expired or never existed. You are free to use these photos for both personal and commercial use. Just make sure you understand that public domain laws are different for every country.
In the United States, public domain images are free to be used throughout the world. When using an image, make sure you read their disclaimers. Visit Flickr Commons, USA.gov, 1 Million Free Pictures, Free Stock Photos, and My Public Domain Pictures to find tons of great images.
#3 - Creative Commons
Creative Commons refers to image licenses that are free to use but have restrictions based on type. Types include Attribution 3.0 and Zero.
Attribution 3.o images can be found on:
Zero images can be found on sites like:
As you navigate through the realm of finding images, try to think out of the box. Have fun with the process, and you'll be amazed at how thankful your clients will be!