If you’re going to do one thing right on your blog, make sure you start strong. When you nail your blog post intro, you hook your readers. High traffic and engagement numbers follow.
But how does it happen? Can you do it well? With a little common sense and creativity, it’s easier than you think. If you can remember just two steps, you can get it done.
Start With An Invitation. Make It Memorable.
Just as with any other party, start your blog post with an invitation. Make it compelling and personal. Use it to address the reader directly and tell them what to expect.
Ultimately, this your invitation should be a more developed follow up to your headline. It leads the reader down a path to the rest of your content.
As you set your invitation, get creative and make readers curious about the details. Don’t show them everything right away so that they’ll want to stick with you to learn more.
Add Humor, Personality, Or Both
Nothing reflects better on your company than a well-told joke. Once you know what you want to say in your invitation, consider adding humor. It can give a more down-to-earth impression of your brand or business culture, and seem more welcoming.
Along these same lines, don’t be afraid to let some of your personality shine through. What does this look like? Think about the kinds of things your company represents.
Are you casual? Sometimes shocking? Playful? Does a certain kind of music embody your mission? Show that and more.
Two Steps Keep Readers Around
Revealing who you are from the earliest parts of your blog is one of the best ways to keep your readership and engagement numbers high. It helps people want to get to know you for the long term. Sure, it may take a little longer to get it right. It’s worth it.