As a freelancer with over a decade of experience, I've worked with hundreds of small businesses to create content that drives traffic, engages audiences, and converts leads. During that time, I also spent four years as Head of Marketing at a digital agency and have extensive experience creating and executing complete marketing strategies. Writing is my passion, I not only write professionally for a living, but I'm also an award-winning fiction author in my spare time.

SEO Specialist

Early in my freelance career, I realised that search engine optimisation was essential for all pieces of digital content, and now specialise in SEO. This includes devising highly effective SEO strategies that keyword and competitor research, targeting a high intent audience, ideating and crafting content that can rank, and implementing the entire strategy. Add to this the ability to effectively ensure all your on-site SEO is on-point from both a content and development perspective and complete domain-boosting and authority-building off-site work, and your site will soon be flying up the SERPs. 

Crafting The Perfect Voice

Every client I write for is unique, yet they all require copy that succinctly conveys the value of their products or service while engaging audiences and gaining their trust. Crafting the perfect voice depends largely on the client. Niche, business personality, company culture, audience, business model and several other factors play a role here. If you have an existing brand voice established, you'll find I'm easily able to write to it. If you don't, I have a lot of experience developing them and can help you hone one that's perfect for your business. 

My Favoured Niches

I've worked with a very wide range of niches over the years. However, my preference is to work with companies in the Health and Wellness sphere, Technology, Marketing and B2B, Lifestyle and Entertainment businesses. I'm an experienced Technical Writer and very comfortable translating technical jargon into accessible copy. I also have a personal love of animals, books, literature, food and travel.

Writing Chops

You will find me to be a fast and efficient writer, capable of thoroughly researching and penning high-quality copy quickly. I'm highly focused and prefer to develop long-term relationships with brands I work for consistently week-on-week. This enables me to better focus on the needs and personality of each business I serve while ensuring my content is always delivered on-time and to the highest possible standard. In a previous life, I was an archaeologist and studied to PhD level so you'll find I'm very capable of independently researching anything needed.

I am very comfortable delivering 1-3 weekly articles to clients, most often long-form posts of 1 - 2.5K words each.